MATTHEW REGONINI
Profile
Mattregonini@gmail.com
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I'm a designer, art director, and builder with over two decades of experience creating environments and experiences for some of the world's most iconic brands. My specialty is designing spaces that don't just look good — they make people feel something.
What drives me most isn't the flash or the hype. It's the makers, thinkers, and tinkerers behind the curtain — the people who take a dream from their head and make it a reality. As a leader, I focus on growing those people, connecting them to their work, and watching them step confidently into new roles.
CV
SELECTED WORK
001 S23NYC AT PIER 17
Located at Pier 17 in New York City, the S23NYC office is home to NIKE’s SNKRS, NBHD and Jordan teams.
Role: Brand Design Director
Creative Partner: Weekday Studio
Architect: Fogarty Finger
002 NIKE DWO ATLANTA
Positioned in close proximity to Georgia Tech, NIKE’S Atlanta office was purpose built to house teams working on cybersecurity, Logistics and Machine Learning.
Role: Brand Design Director
Creative Partner: Big Giant
Architect: Interior Architects
003 JOANIE’S
The Joan Benoit Samuelson Building at NIKE HQ was completely renovated in honor of this epic athlete.
Role: Brand Design Co-Director
Creative Partner: Big Giant
Architect: A+I
004 NIKE DWO SAN FRANCISCO
To take advantage of San Francisco’s diverse tech talents, this local office was built to house part of NIKE’S digital innovation team.
Role: Brand Design Director
Creative Partner: Big Giant
Architect: Gensler
005 NIKE BEIJING
Located in the heart of the PRC’s capital city, this NIKE office celebrates the longstanding partnerships between the US and China.
Role: Brand Design Director
Creative Partner: Big Giant
Architect: Hassell
006 NIKE BUSAN PMO
Built to capture the spirit of the brand in a limited size space, this office is the collaborative hub between NIKE and local manufacturing partners.
Role: Brand Design Director
Creative Partner: Big Giant
Architect:
007 NIKE SEOUL
NIKE Seoul is home to local corporate teams, retail showrooms and training facilities.
Role: Brand Design Director
Creative Partner: Big Giant
Architect: SLA
008 SEB COE MURAL PROGRAM
The brief was to tell stories of diversity, representation and inclusion in sports. If you work in the Seb Coe building, and you’re an athlete, we want you to see yourself in this art program.
Role: Brand Design Director
Creative Partner: Hybrid
009 NIKE LIVESTREAM STUDIO
At the peak of the COVID epidemic, NIKE needed a way to to connect directly with employees and customers in an elevated way.
Role: Brand Design Director
Creative Partner: Big Giant
Production Partner: Infinity
010 SXSW CONVERSE FADER FORT 2016
The last year of Converse’s involvement at SXSW, we returned to the train station for one last show.
Role: Sr. Designer
Production Partner: Lacy Maxwell
011 SXSW CONVERSE FADER FORT 2015
Converse and Fader Fort returns to Austin to promote the Made by You ad campaign.
Role: Sr. Designer
Production Partner: Lacy Maxwell
012 SXSW CONVERSE FADER FORT 2014
Converse and Fader Fort is an annual music experience built in an old train station.
Role: Sr. Designer
Production Partner: Lacy Maxwell
013 CONVERSE SAN FRANCISCO FLAGSHIP STORE
Located in the heard of Union Square, this new retail concept was Converse’s largest store to date.
Role: Sr. Designer
Architect:Verona Carpenter
014 CONVERSE SANTA MONICA
A top-to-bottom store refresh featuring a bold new storytelling strategy.
Role: Sr. Designer
Architect:Verona Carpenter
015 CONVERSE WHQ
The construction of Converse World Headquarters at Lovejoy Wharf in Boston marked a major milestone for the century-old brand.
Role: Sr. Designer
Architect:Verona Carpenter
016 CONVERSE BRAND LAB
The brand lab was created as place to try out ideas in real time, prototype new concepts and make mistakes.
Role: Lead Designer
Construction
Partner: KNOT
017 CONVERSE LA MEDIA SHOWROOM
Located in the heard of Union Square, this new retail concept was Converse’s largest store thus far.
Role: Lead Designer
018 JACK PURCELL BRAND LAB
An evolution of the Converse Brand Lab, intended to refine Jack Purcell storytelling and visual direction.
Role: Lead Designer
Construction
Partner: KNOT